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Product designer
Amir Falk


The research went through a change.
Pain points were different from predicted
Summery
As a cyclist myself, I can
perform a better research.

Why
Study about online cycling stores. It will review ease of
use, navigation, data architecture and visual appearance.

What


Known brands which sell high quality products.
Research

Cycling case study
E-Commerce


Product

Store

Home
Wireframe Layout

Users







1
Easy to use site and detailed
info for the products.
Product Goals
Provide added value for a brand
through a good design.
2
1
Increase sales and online traffic.
Benefits
Makes a brand stand out from
others and more desirable.
2




User Flow

Persona

Findings










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